Marketing

Disseminate world famous successful marketing cases, share various marketing knowledge, skills and technologies, so that more people can learn and understand the value of marketing.

How to Play Location Marketing Well

In our highly connected digital world, an all-round marketing approach can help brands bridge the gap between online and offline consumer behavior. However, promoting an effective multi touch strategy has its unique challenges, and our strategy is often effective only when we know it.

Marketing

What Approach To Selling Is Needed For Different Income Groups Of Consumers?

Marketing to different income target groups must require a targeted approach, rather than all having one set of methods to go by.

6 Of The Hottest Recent Marketing Technology Numbers

The average marketer currently uses at least 8 different marketing channels, ranging from mobile apps to email marketing and more

Customers Actually Have a Life Cycle, So How Do You Maximise The Value Of Your Customers?

When calculating the cost of customer acquisition, it is important to measure the entire life cycle of a single customer

Zara, HM, Forever21, how do these fast fashions seize the online market?

The competition of fast fashion brands has become increasingly fierce. Now the focus of these brands' competition has shifted to fighting for online market share, and "visual search" provides a new way to obtain market share.

Why does Sony set up an internal creative organization?

Sony Music is betting on setting up its own creative organization internally. Sony hopes that the internal creative organization can integrate the previous independent marketing work of the company.

What Is Event Marketing

Event marketing is an important part of brand marketing. For a product, you can do without advertising, but you can never omit event promotion, especially for new products that have just been launched.

What Is Internet Marketing?

Internet marketing is a business practice of promoting brands and selling products and services to target users through the internet

Why Is Selling Something Just Constant Repetition?

From a marketing perspective, it's better to give away anything than an experience

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